Aesthetic considerations are only one aspect of web design. You must consider a variety of elements when designing your website, including ease-of-use, navigation, and branding.
If you pay attention to all of those factors, you’ll end up with a site that’s not just appealing to the eye, but also easy to navigate. That last point is critical because usability is a decisive factor in keeping users engaged and returning to your site.
In this post, we’ll go over some WordPress surrey web design as well as recommended practices to remember the next time you’re working on a new project or updating your website. Let’s get started!
What Are the Best Practices in Web Design?
Every website is distinct in terms of its appearance and operation. There are, nevertheless, a number of best practices that can assist you in creating sites that look and function far better than the majority of what you see online. Internalizing these best practices can help you develop better websites for all types of projects.
In a nutshell, these are the considerations you’ll need to make to ensure that your website not only looks attractive, but also successfully serves visitors:
Branding and visual layout. The layout of your website should direct readers to the material they want to see. You can employ branding components to create a consistent look throughout.
The user’s perspective. The user experience comprises everything visitors do on your website and aids in determining how pleasant their interactions are.
Design plays an important role in creating websites that are enjoyable to use.
The ease with which it can be used. Visitors should never be confused about how to connect with your website or find what they’re looking for, ideally. Understanding who your audience is and creating with their needs in mind will help you achieve this.
All of these are high-level notions that are simple to grasp but difficult to put into practice. With that in mind, let’s move on to some practical recommendations for improving the appearance of your WordPress site.
Best Practices for WordPress Website Layout
Websites must be appealing to the eye. However, it’s equally critical to consider your site’s design as a tool for improving accessibility. The following are some strategies that can assist you in accomplishing this:
Symmetry. The more symmetrical your website’s layout is, the better it will look across a wide range of devices of various sizes.
There’s a lot of it. White or negative space can help you make your website feel less congested by highlighting the components or content you want to direct readers to.
Contrast. Color and contrast can be used to draw attention to important aspects like Calls to Action (CTAs) and particular sections.
Typography. Because text is the major means through which we engage with the internet, font selection is crucial for a positive user experience. The better the experience will be, the easier the typefaces are to read.
These are the principles of designing an accessible website layout.
However, there are other additional web design standards and best practices to investigate, so let’s have a look at a few of them.
Keep your menu simple and short.
Navigation menus should be simple to use. As a general rule, keep the number of things on your menu to a minimum so that everything is as easy to find as possible.
Only if you’re running a really sophisticated website, such as a huge online store, is there an exception to this rule. In that instance, a “mega” menu may be able to justify its larger footprint by providing enough value.
Make your description as detailed as possible.
Although it’s critical to make your navigation menu compact and sweet, this should not come at the expense of information. At a glance, visitors should be able to tell where each link will take them.
In most menus, each link should be no more than one or two sentences long. Including an About or About Us link, for example, flawlessly conveys the message. Shop, Contact Us, and so on are all frequent menu options.
Create a search bar.
It makes logical to have a search bar unless you’re developing a one-page website. It’s a small feature that offers a lot of functionality to your website while taking up very little space.
Many people make the mistake of not looking for ways to make their search bars stand out visually. Changing the color of your Search button, for example, can help make the element stand out and add some flair to your sites.
5 WordPress Design Tips
The layout of your pages is only one aspect of great web design. There are a few more issues to keep in mind as well. We’ll go over five important web design tips in this section.
1. Create Brand Design Guidelines
Colors, typefaces, and even the message you present on your website should all reflect the style of your company. These are referred to as ‘brand components,’ and they assist users in associating material with your website or organization.
Take, for example, logos. You may undoubtedly recognize dozens of companies just by looking at their logos, as they are prominently displayed throughout their whole internet presence. It’s critical to have a clear and consistent brand identity that encompasses all of the features you’ll utilize across websites, social media profiles, and other platforms.
2. Boost the Speed of Your WordPress Site
It makes no difference how beautiful your website is if it takes too long to load. Users these days are extremely demanding, and if your website takes longer than two seconds to load, you’re sure to witness a significant increase in bounce rate.
Some users make the mistake of cramming too many elements onto their pages. High-resolution photos with large file sizes or video backgrounds that take too long to load are examples of this.
It’s critical to realize that having a quick website doesn’t mean sacrificing visual quality. Rather, you should seek for ways to optimize WordPress and reduce the quantity of your site’s components. You’ll be able to provide the optimal user experience while also keeping everything looking fresh.
3. Make Sure Your Website Is Responsive
The majority of individuals use mobile devices to access the internet. That implies your website should be built with mobile users in mind. Your website isn’t responsive if it appears fantastic on a wide screen but isn’t as inviting on a smartphone.
It’s not as tough to make your website mobile-friendly with WordPress as it is with other Content Management Systems (CMSs). For starters, make sure you choose a theme that looks excellent on mobile devices.
You may also utilize a variety of plugins to improve the responsiveness of your website, the majority of them focus on improving the menu experience. If a website is easy to use on a mobile device, it should be easy to navigate on a full-sized screen as well, so the time and effort you put in here will pay off handsomely.
4. Make it simple to find your content
Strong web design is all about giving your users a better experience through both style and usability. A big part of that is leveraging design to draw attention to the content that users are looking for.
There are a variety of approaches you might take to achieve this goal, including:
- Ensure that your menus are simple to navigate.
- Using contrast and white space to draw attention to critical portions
- Important content or elements should not be buried where users can miss them.
It’s crucial to remember that most consumers aren’t going to spend time looking at every pixel on your website. According to surveys, the majority of website users skim over pages, which is why much of the advice we’ve given focuses on making crucial aspects stand out visually.
5. Use Fonts That Are Easy to Read
On your website, you can use any font you choose. However, not all typefaces are equally readable, which is important in terms of site design.
We recommend using traditional, safe fonts like Arial, Georgia, Trebuchet, and Verdana for your website’s content. The WordPress default fonts are all excellent choices for generating highly readable material. If you want to spice things up, the CMS also allows you to utilize third-party typefaces.
WP Engine can help you create a WordPress website.
The design of your website can influence how likely people are to engage with its content. Design, of course, isn’t the only factor that might help you ‘hook’ visitors and keep them coming back.
In order for this to happen, your website must be lightning fast. With WP Engine, you’ll have access to all of the tools you’ll need to create an amazing digital experience for your guests!