10 Digital Marketing Certification Options To Try This Year

It’s critical to continuously learn new skills in order to stay current with digital marketing trends. Today, there are a plethora of digital marketing courses and certifications available exam answers online. For digital marketers aiming to advance their personal brand in the ever-changing digital arena, many of these courses and certifications are free.

Certifications provide you an edge for employers looking for talent like you, whether you’re looking for your first marketing job or your next digital marketing career.

Don’t let your digital marketing talents lapse. Use digital marketing certificates to your advantage.

You can hone your talents and position yourself as a top candidate for that new position. When it comes to developing your personal brand, everything matters. Here are some of the greatest marketing certification programs to look into if you want to boost your digital marketing credibility and reputation.

I’ve produced a list of the greatest digital marketing certificates that would look fantastic on your digital marketing CV and LinkedIn profile to help you find the best digital marketing certifications accessible online today.

1. Adwords Certification from Google

Google Ads has a lot of clout in the digital world. It’s more than just putting a banner ad on a website when it comes to digital advertising. Digital advertising has evolved into so much more. The amount of money spent on digital advertising in the United States continues to rise. Google AdWords has proven to be effective for businesses trying to increase their digital marketing ROI.

The Google Ads certification is a professional credential for persons who can demonstrate their understanding of Google AdWords. The certificate has a one-year expiration date.

How to Become a Google Ads Certified Professional

You must pass an evaluation in a certain area to become Google Ads certified in that field. Google Ads Search, Google Ads Display, Google Ads Video, Shopping Ads, Google Ads Apps, and Google Ads Measurement Certification are among the certifications available.

You should have hands-on expertise with Google Ads, according to Google. You can study their materials for free and take their tests for free. If you do not pass the exam on your first attempt, you have seven days to retake it.

2. Certification in Google Analytics

Google Analytics is one of many tools available to marketers that want to track the increase of their website traffic. Beginners will find it simple to use, while advanced users will find it powerful.

As a free tool to employ in their digital marketing toolset, Google Analytics is vital for marketers. Given how thorough the tool is for users, becoming an expert might be intimidating.

How can I get a Google Analytics certification?

You will be more effective at using Google Analytics inside your firm if you get Google Analytics certified. You can instruct others on how to utilize the tool. You must pass the Google Analytics exam to become Google Analytics certified. You should have hands-on expertise with Google Analytics, according to Google. It is not, however, a must. You can get a free copy of the study materials and take the exam.

3. Certification in HubSpot Content Marketing

In today’s digital world, content reigns supreme, and content marketing is a critical component of any successful digital marketing plan. Obtaining HubSpot content marketing certification is beneficial to both your career and your company. Today’s marketers should be able to write and communicate effectively. To create and execute their content marketing strategy, you should know how to build scalable and repeatable procedures. HubSpot’s content marketing certification will help you advance your digital marketing profession, whether you’re new to content marketing or a seasoned veteran.

What topics are covered in the HubSpot Content Marketing Certification course?

The HubSpot Content Marketing certification is a 14-lesson, eight-hour course. It covers narrative, content ideation, content development framework, content reuse, and content promotion, among other parts of content marketing strategy.

4. Inbound Marketing Certification from HubSpot

HubSpot Academy also offers free training and certifications to help you improve your digital marketing skills. The free HubSpot Inbound Marketing Certification is another certification you should pursue. Independent of the HubSpot platform, this training will help you better comprehend inbound marketing best practices. You’ll learn inbound marketing tactics in this certification course.

What topics are covered in the HubSpot Inbound Marketing Certification course?

Because inbound marketing addresses how to attract visitors, convert leads, gain customers, and delight them into becoming promoters, the HubSpot inbound marketing certification is ideal for digital marketers. This five-hour course covers the foundations of inbound marketing, often known as “pull marketing,” which is used to bring potential buyers to your website. It includes topics like as content generation, social media promotion, lead conversion and nurturing, and much more.

5. Certification in HubSpot Email Marketing

You should check out the HubSpot Academy’s free certificates. The free email marketing certification is another one I recommend. The essentials of email marketing will be covered in this course. This course will help you advance your digital marketing career by teaching you how to use email marketing, which is one of the most in-demand talents in the industry.

What topics are covered in the HubSpot Email Marketing Certification course?

This email marketing course will teach you how to plan and execute an email marketing campaign. This is critical to the success of your company and your career. The HubSpot email marketing certification course teaches you how to create an email marketing plan, from contact administration and segmentation to email deliverability and analysis. You’ll discover how to be human when it comes to email marketing and how to provide value to your subscribers.

6. Hootsuite Certifications in Social Media Marketing

Hootsuite is a well-known social media management service. It provides a range of social media marketing training, from introductory classes to advanced courses. Hootsuite Academy’s social media training classes are a terrific way to position yourself as a top contender for your ideal career while still excelling at your current employment.

What is covered by the Hootsuite Social Media Marketing Certification?
There are 15 lessons and tests in the course. It assesses your understanding of social media marketing topics. Your certification will never expire if you pass the 60-question online exam. A badge will be given to you.

HootSuite has teamed with Syracuse University’s Newhouse School to offer a Sophisticated Social Media Strategy Certification to more advanced social media users.

Online Certification from the Content Marketing Institute (CMI) is number seven.

The Content Marketing Institute (CMI) has established itself as a valuable resource for content marketers. CMI University provides content marketers with online training and certification.

What topics are included in the Content Marketing Institute Certification program?
Planning, Audience, Story, Channels, Process, Conversation, and Measurement are just a few of the topics covered in their constantly updated curriculum. The curriculum offers expert-led classes for each of the seven topics/tracks, and you can complete them at your own pace. While there is a suggested ‘route’ through the courses, the 7 courses can be taken in any order.

You will be certified once you have completed the training materials and passed the exam. The certification has no expiration date. Unless you want to keep learning, you don’t have to keep your yearly subscription.

Certifications for the Facebook Blueprint

Facebook advertising is a powerful tool for reaching out to your target demographic and raising awareness. You can become a Facebook certified professional to set yourself apart in the field of digital marketing. Facebook’s Blueprint Certification honors extensive knowledge of the company’s products and services.

What is the scope of the Facebook Blueprint Certification?

Obtaining certification might help you stand out in the competitive field of digital marketing. You have proof of advanced level expertise in the digital advertising sector when you have a Facebook Blueprint Certified Professional digital badge to share online. A Blueprint certification shows organizations that you can help them improve their ad campaigns by using your Facebook knowledge.


Exams in the Facebook Blueprint Certification program can cost up to $150 each. Depending on your country, the actual cost may vary. During the checkout procedure, the cost will be revealed.

Market Motive Digital Marketing Certification Program (Market Motive Digital Marketing Certification Program) (Market Motive Digital Marketing Certification

Market Motive is known for its web-based training programs, which are billed as “learning digital marketing from Silicon Valley-based industry leaders.” Since 2007, they’ve been offering digital marketing courses and certifications.

What topics are covered in the Market Motive Digital Marketing Certification program?
Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC), Web Analytics, and Content Marketing are all covered in the Digital Marketing Certified Associate (DMCA) course. They offer tool-based instruction on Google AdWords, Google Analytics, Facebook, Twitter, and YouTube in addition to the 8 main courses in this Digital Marketing course.

Market Motive is an OMCP (Online Marketing Certified Professional) certified education provider, one of the most prestigious credentials for online marketers. Their certification courses prepare you for the OMCP® Certification, the digital marketing industry’s developing benchmark of excellence. This award is given to just the top training courses.

10. Certified Digital Marketing Professional from the Digital Marketing Institute

The Digital Marketing Institute (DMI), based in Dublin, Ireland, was founded in 2008 and claims to have “educated more graduates to a single digital marketing standard than any other certification body.” Their courses are designed for people who work in digital marketing and sales. The courses are taught by top digital marketing specialists. The lessons are designed for all levels of users, from beginners to experts.

What does it take to become a certified digital marketer?

Digital Marketing, Digital and Social Selling and Planning, Social Media, Mobile Marketing, and Search Marketing are just a few of the courses available. A Professional Diploma in Digital Marketing, for example, is available. It is DMI’s flagship certification and can give you an overview of essential digital marketing specializations. Mobile marketing, social media marketing, email marketing, digital advertising, and search engine optimization are just a few of the options.